Dan Jantzen (1988b, p. 244) has said, “The single most critical resource for tropical restoration . . . is social desire to build the wild land back into the agroecosystem’s mind, heart, and pocketbook.” To achieve this goal, public awareness everywhere needs to be elevated. Americans in the late 1980’s gave $80 billion annually to charities. Almost 50% of that amount went to religious organizations, while less than 1% was given for conservation purposes. Only a fraction of that 1% of the charity dollar was targeted for rainforest preservation, although it is the most endangered ecosystem on earth (Burley, 1988). Meanwhile, Americans spend approximately US$50 billion on (legal) gambling per year, and more than $330 billion on defense (now to be closer to $400 billion for the next fiscal year).

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